Our Vision & Values
Building a healthier world through intelligent nutrition guidance
Our Vision
To make optimal nutrition accessible to everyone through AI-powered guidance that simplifies healthy eating without the complexity of traditional diet tracking.
Our Values
• Simplicity over complexity
• Progress over perfection
• Science-backed guidance
• Sustainable healthy habits
Our Story
The idea for MealCoach.ai was born from a personal transformation. Our founder lost 41 pounds working with a professional nutrition coach at a high-end gym, learning the intricate science of body nutrition to achieve a healthier lifestyle.
This experience revealed the power of personalized, science-based nutrition guidance. However, it also highlighted a major gap in the market—existing nutrition apps were limited, not built 100% for AI integration, and lacked the user-focused, time-saving ease of use that busy people need.
"I wanted to democratize the high-quality nutrition coaching I received and make it accessible to everyone through intelligent AI technology."
That's why we built MealCoach.ai—to bring professional-grade nutrition guidance to your fingertips, powered by AI that learns and adapts to your unique needs, lifestyle, and goals.
Meet Kibo: The Heart of Mealcoach.ai
Kibo is more than just a feature—it's the personified avatar of MealCoach.ai, embodying our entire philosophy of intelligent nutrition guidance.
While other apps focus on a single feature or burden users with tedious, calorie-by-calorie tracking, MealCoach.ai—through Kibo—was built to simplify, guide, and optimize the entire food journey.
From intelligent meal scoring to effortless planning and sharing, Kibo does it all—with elegance and precision.
The name Kibo is a hybrid of Cibus (Latin for "food") and Optimal—together forming the philosophy that drives MealCoach.ai: eat smarter, live longer, thrive fully.
The Kibo Meal Score™
At the heart of MealCoach.ai is the Kibo Meal Score™ (patent pending)—Kibo's signature AI-driven nutrition algorithm that evaluates the overall quality of any meal on a scale from 0 to 100.
Perfect Nutritional Balance
Powered by Kibo's Intelligence
This is Kibo's way of helping you plan, eat, and share meals that truly fuel long-term health—making MealCoach.ai's complex nutrition science feel as intuitive as having a wise friend guide your choices.
Why Kibo is a Sea Turtle
The sea turtle isn't just MealCoach.ai's logo—it's the perfect embodiment of Kibo's character and mission.
Known for their remarkable long-distance navigation skills and extraordinary longevity, sea turtles reflect exactly what Kibo represents for MealCoach.ai: a wise, patient guide who helps you navigate—steadily and intuitively—through a lifelong voyage toward optimal well-being.
Just as sea turtles return home across vast oceans, Kibo guides you back to what truly nourishes you.
Your Magnetic Guide
Just as sea turtles find their way across vast oceans using the Earth's magnetic fields, the Kibo Meal Score is your magnetic guide for navigating the modern food landscape.
Start Your Journey with MealCoach.ai
Let Kibo guide you—one score, one meal, one lifetime of health.